2+
Years of work Experience
About me
Product Designer with experience designing for early-stage SaaS products.
I've worked across the full design process from user flows and wireframes to polished, developer-ready UI. Beyond Professional work, I founded Morphia, an AI design asset platform built for designers, by a designer. I care about systems, consistency, and interfaces that earn trust. Open to full-time opportunities.
I recently made an image generation platform .🍾✌🏻
Tools i play with
Tools i play with
Figma|
10+
Projects completed
8+
Live projects
featured projects
AI Powered icons & illustrations
Morphia is an AI-powered image generation platform that enables designers, developers, and creators to instantly generate high-quality illustrations and icons from simple text prompts. It streamlines the creative workflow by producing production-ready visual assets in seconds.
idea
background
Media is one of the most important elements of any website. Whether it's illustrations, icons, imagery or video, it creates the first impression and defines the visual language.
As a designer, I often needed illustrations that matched the specific visual language of a project. Finding one suitable illustration was usually easy. Finding multiple illustrations that felt like they belonged to the same system was much harder.
Then the idea of simplifying AI illustration and making it production ready came to mind.
initial validation
I validated the idea by discussing it with my friends over coffee. 6 out of 8 liked the idea and suggested adding icons as well.
Problem
Finding illustrations for a project is harder than it should be.
Stock libraries offered plenty of options, but related subjects were often spread across different styles, making it difficult to maintain visual consistency. I would end up browsing through multiple libraries, compromising on the closest available asset, or spending additional time editing illustrations to make them fit.
AI image generators made it possible to create almost any subject, but consistency across generations remained a challenge. The style, composition, and aesthetic could shift from one illustration to another.
The real problem
Get the right illustrations, in a consistent visual language, without spending hours searching for them. that became the problem Morphia was designed to solve.
research
methodology
I gathered a cohort of contributors to map out the current landscape of AI image generation:
- Participants: A mix of designers, developers, and casual friends (Total 15).
- Demographics: Individuals aged between 16 and 35 years old.
- Focus: Documenting every personal hurdle and workflow inefficiency encountered when trying to generate usable assets.
pain point mapping
The research began with a “frustration dump” on Miro, where we listed every problem faced during the generation process. This moodboard of obstacles helped us identify recurring themes in the user experience.
Key Insights
- Style Unpredictability: Users struggled to get consistent results across multiple generations, making it impossible to build a cohesive visual language for a single project.
- Prompt Engineering Fatigue: Designers found that the “blank box” approach required too much cognitive effort, shifting their focus from design problems to syntax mastering.
- Usability Gaps: Early conversations revealed that while AI models were powerful, the real friction was in getting a “website-ready” asset quickly.
Research Synthesis
Once the pain points were categorized on Miro, they were translated into a formal Product Requirements Document (PRD). This process ensured that every feature in the MVP was a direct response to a validated frustration.
strategy
what not to build
The idea came with the temptation to build an all-in-one creative platform. I intentionally avoided features that didn’t directly improve illustration generation.
These features increased complexity without solving the primary pain point. Instead, every design decision was evaluated against one question:
Anything that doesn't help users generate a usable illustration faster was to be avoided in MVP.
constraints & limitation
Morphia began as a bootstrapped side project, so every decision had to maximise learning while minimising effort for engineering.
Solution
A production-ready AI illustrator built for consistency.
Instead of making designers search through stock libraries or repeatedly regenerate images until they get something that fits, Morphia lets them generate the exact illustrations they need in a consistent visual language.
Designers can describe the subject they need and choose a visual style, while Morphia handles the generation. This makes it possible to create multiple related illustrations that share the same style, aesthetic, proportions, and visual character.
The goal was not to build another general-purpose image generator. It was to make illustration generation more predictable, faster, and usable within a real design workflow.
- A focused workflow instead of another AI image generator
- Intelligent prompting instead of prompt engineering
- Designed for production
From finding the closest asset to creating the exact one the project needs.
Morphia turns illustration sourcing into a controlled generation workflow, helping designers build complete visual sets instead of isolated images.
Result
Morphia is live at themorphia.com, with 100+ regular users generating icons and illustrations for their projects.
